Dr. Çetiner’s Blogs (Dr. Beytullah Gültekin Çetiner)

Judicial Comedy in Turkey
The recent closure case for the leading Ak Parti has been becoming now the most invaluable materials for comedians in Turkey. The defense document provided by the ruling AKP yesterday claims that the so-called evidences provided by the chief prosecutor of Turkey against AKP, were all collected through the search in Google. AKP provided some evidence in their defensive document to support their claims. After this interesting claim Turkish Justice system has gained a new concept called ‘Google Davası‘ which means ‘Google Case’. Sorry for the search engine users who are coming to this site after the search terms ‘Google Case’ to find out the most recent case for Google vs Microsoft, or Google vs any other parties. This is the Google Case in Turkey. In other words, Google Case is known differently now in Turkey.

For the proposed 17th July World Justice Day Logo for Google even people suggested Google to use the following Logo to be shown to Turkish Google users from google.com.tr.

You see the suggested Google Logo below for the World International Justice Day to be shown to Turkish users on 17th July if the day is officially approved. The logo carries the picture of Chief Prosecutor of Turkey with a stick in one hand to represent the letter ‘l’ in Google.

Why to Understand Internet & Search Engine Technologies
There will be a seminar next week in building 45. I recommend all students who want to have an idea on hot topics of Internet and Search Engine Technologies and their usage in business and management. The content of the seminar will be as follows:-

• Search Engine Technologies and Trends
• How Search Engines Work?
• Search Engine Paradigms (Altavista, Yahoo, Google, and more)
• Existing Paradigm: Google PageRank
• What is SEO Search Engine Optimization?
• SEO and Webmasters
• Management Science and Understanding Internet Technologies
• SEO Marketing and Brand Management
• A simple example for SEO by search for some Keywords
• SEO Contests for Sharpening SEO Skills
• Announcement and explanation of a new SEO contest for

Blog and website owners ($2,000 award contest)

• Conclusions

Date: 28th May, 2007, Monday 14:00
Place: Conference Room (entrance to Industrial Engineering Department)

You can find powerpoint slides of presentation from

Why to Understand Internet & Search Engine Technologies

If you are interested in Joinining in Search Engine Contest Click here

Search engines are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. But the very fact that the average person does not intuitively know how to crack the search engine algorithms leads to all sorts of the same questions, usually variations of: “How do I get my website to the top of the search engine results?”

Search engine optimization is not magic or something equally difficult to understand. Instead, it is a step-by-step process and you should look at it that way. It can be summarized in the following points:

* An understanding of how search engines think.
* Knowing what search engines want
* Learning proven optimization techniques
* Applying your knowledge time and time again (experience - commonly known as trial and error!).

Of course, SEO is not completely explained by these four sentences. An automated software solution can give you the knowledge and tools to learn and implement SEO on your website with exceptional results. Success on the internet all boils down knowing how to implement Search Engine Optimization better than your competitors and getting it right the first time. If you do this, you will give your internet business that competitive edge.

Understanding SEO is one of the most effective ways to exist on internet.