Dr. Çetiner’s Blogs (Prof. Dr. Gültekin Çetiner)

Why to Understand Internet & Search Engine Technologies
There will be a seminar next week in building 45. I recommend all students who want to have an idea on hot topics of Internet and Search Engine Technologies and their usage in business and management. The content of the seminar will be as follows:-

• Search Engine Technologies and Trends
• How Search Engines Work?
• Search Engine Paradigms (Altavista, Yahoo, Google, and more)
• Existing Paradigm: Google PageRank
• What is SEO Search Engine Optimization?
• SEO and Webmasters
• Management Science and Understanding Internet Technologies
• SEO Marketing and Brand Management
• A simple example for SEO by search for some Keywords
• SEO Contests for Sharpening SEO Skills
• Announcement and explanation of a new SEO contest for

Blog and website owners ($2,000 award contest)

• Conclusions

Date: 28th May, 2007, Monday 14:00
Place: Conference Room (entrance to Industrial Engineering Department)

You can find powerpoint slides of presentation from

Why to Understand Internet & Search Engine Technologies

If you are interested in Joinining in Search Engine Contest Click here

Some keypoints of Engineering Management Topics that we learnt in the first week are:

1. We had a seminar on online activities. We have covered many things for online activities in this session
2. A proper description of Engineering (old definition and modified ABET definition)
3. Identifying engineering as a profession and not an art
4. Description of Management
5. Description of Engineering Management
6. Some important facts about engineers and managers
7. Definition of Systems as a whole
8. Definition of Engineering Systems
9. Definition of Management Systems
10. Description of 9 elements of a system namely inputs, outputs, interfaces, constraints, boundary, goal of system (common output), components (subsystems), interralations, and environment
11. System analyst approach to engineering problems
12. 3 system errors namely a) Goal Displacement b) Functional Distortion c) Functional Distraction
13. 3 Management Levels (1st level, midlevel and top level management) their titles and roles
14. Skills required for different management levels (interpersonal skills, technical skills and conceptual or analytical skills)
15. Skills needed by different level of managers
16. Difference between effectiveness and efficiency
17. Difference between leader and manager
18. Clarifying ‘doing the right things’ and ‘doing the things right’ with regard to leader and manager
19. Managers’ roles to be played at different levels: Interpersonal roles (figurehead role, leadership role, and liaison role), Informational roles (Monitoring role, Disseminator role, and Spokesman role), and finally most important roles namely Decisional roles (entrepreneurial role, negotiator role, resource allocator role, and disturbance handling role)
20. Now we have to take Course Entry Exam (which will be closed within week)
21. We have also Quiz (Introduction to Engineering Management), Forum 1: Introduction to Management (Graded), and Engineering Management Puzzle opened starting from this week.

I hope it will be helpful.

Engineering Management Course for Spring 2007 has started. As a feedback from the previous semester students, we have planned, with my dear colleague Engineer Halawani, an introduction session for the online activities.

The Engineering Management Course is supported by active e-learning activities. Actually the 35 percent of results in grading will be from online activities. Therefore, you should learn how to use the system effectively and efficiently.

The session for introducing the online system will be announced soon..

Please stay in touch.